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AngloInfo: The Anatomy of a Franchise Business for English Speaking expats in Paris and around the world

AngloInfo: The Anatomy of a Franchise Business for English Speaking expats in Paris and around the world

Here at Expats-Paris, we provide resources for our members to help the transition to living in France be as smooth as possible. But we’re not the only ones. In this article, we are going to look at another expat community that has been around for at least fifteen years and helped paved the way for others to follow.

Angloinfo describes itself as “an online doorway to an offline community.” Most of their regional sites are managed by local franchisees.

About

Angloinfo is the largest network in the world for English-speaking expats. The idea was born when two expats from Cape Town, Mike Hardaker and Wendy Wilson, moved to France and found it difficult to communicate with the locals because there were so few English-speakers, or English-language resources, and they didn’t speak French. You’ve been there, too, haven’t you? Moving to a new place, utterly unprepared for the language barrier?

Well, they wanted a solution to the problem, and figured that there were others just like them who would appreciate resources in English. Thus, Angloinfo was born in 1999 and officially launched in September 2000. 

After a few years, “Angloinfo was not only a strong local directory but also an online encyclopedia of how-to’s for expats in France: how to rent a house, buy a car, connect the electricity or choose a school. It had also become an important way for expats to communicate with each other and the forum was a virtual lifeline for many new arrivals.

Angloinfo-portal

Angloinfo grew from there and in another couple of years launched five new French sites, and its first international franchise in Cyprus. It was eventually sold, and more franchises opened around the world in over 40 countries. Angloinfo boasts 130 websites, two million monthly visitors, eight million monthly page views and five hundred thousand registered users. The head office is in the United Kingdom. That’s a long way from the two intrepid travelers relocating to France from Cape Town!

Within the last year or so, Angloinfo changed its look and added more information about the management team and all the contributors who make Angloinfo great. There is a board of directors, of which Mike Hardaker is a member as the founder of Angloinfo. James Jackson is the CEO.  There is an editorial staff, finance team and sales team, and they are all excited to be of service to members.

You can also sign up for a newsletter and choose the region in which you’re interested. It’s on the home page at the bottom right. You can also see an example of the newsletter and its contents before signing up.

It’s also easy to register to be a member of Angloinfo. Just sign up and you’ll have access to a wealth of information that can’t be beat. They can also be found on Facebook, Twitter, Google+ and LinkedIn.

Locations.

The homepage shows a map where Angloinfo can be found globally. Click on one of the cities in a country, and it will lead you to a page with substantial information about that area.  For example, if you clicked on Buenos Aires, the page would come up showing resources such as a directory, classifieds, discussions (forum), events, how to, jobs, property, and a blog. 

Pretty much anything you need to know about Buenos Aires can be found by clicking on the relevant link. If you want to experience nightlife, take in the opera, find a place to live, everything is at your fingertips. You can also get the newsletter specific to Buenos Aires from this page, too. Nifty, isn’t it?

Of particular interest for the newly-arrived expat would likely be the “How to” section. Here, you will find information about residency requirements; a relocation checklist; moving pets, if you have any; the postal system; buying property; moving in, everything to do with taxation; schooling and education; healthcare; how to get around with public transportation; tips for job hunting; and so on.

Angloinfo-website

Careers.

If you’re interested in working for Angloinfo, click on “Careers” at the bottom of the home page. The link will lead you to a page with current vacancies.  You can also send an enquiry by email.

Franchises.

Angloinfo bills becoming a franchisee as “being your own boss.” 

According to the site, “Each Angloinfo website is a complete stand-alone package crammed with useful content for the local international expat community…Pages are provided by the central editorial team and are complemented with information compiled by the local franchisee on local English-speaking businesses, upcoming events, topical discussions and insightful blogs relevant to life in the country and region the website serves.

In short, you’ll use your knowledge of the area in which you live, as well as the local customer relationships you have to add value to the business. You manage the site, grow sales, and market to the local expat community.

Property.

It’s hard enough preparing to move overseas, but finding a place to live, sight unseen? That’s another story. Whether you’re looking to rent, buy or invest, Angloinfo has the tools to help you with your quest. You can search through multiple listings in your country of interest, and narrow the choices and features that interest you at the same time.  

You can search by property type—chalet, villa, apartment, etc.; choose a price range; must-have features such as balcony, air-conditioning, lawn; the number of bedrooms; and if you’re looking for land, how many hectares.  They have over 78,000 properties online. You can sign up for property alerts or get free quotes on moving services, too.

Blog.

Angloinfo-blogAngloInfo Ile De France Blog Page screengrab

Just like the Expats Paris blog, there is a blog for everything. You can read posts from all the cities and countries represented by Angloinfo and learn about people’s experiences, get how-to information, and perhaps even share your own. If you would like to write for Angloinfo, read their submission guidelines on the “About Us” page.

Charity work.

Angloinfo has worked with charities, nonprofits and NGOs in its communities since 2000. They help organizations in many ways, including:

  ● finding volunteers
  ● advertising fundraising events
  ● promoting public awareness campaigns

They have worked with MedicAlert, Samaritans in Spain, Help at Home, Volunteer the Hague, just to name a few.

Advertising.

Angloinfo delivers over “one billion ad impressions to two million monthly unique users.” Think about that! That’s a lot of eyes on your pride and joy. They can help you reach local and global expats to promote your product or service. There is a packet you can download and an explanatory video, as well.

Some of the businesses they work with include HSBC, ING, Monarch, Marks & Spencer, CityJet, Cotton Traders, The Daily Telegraph, Volvo, Bupa, RosettaStone, Regus, and Cigna.

Summary.

Like the other many expat communities we’ve mentioned on this blog a few months ago, Angloinfo strives to make life easier for the English-speaking expat worldwide by providing tons of information and resources to make the transition in a foreign country, especially where you don’t speak the language, that much smoother. That doesn’t mean you shouldn’t try to learn a few words of the local lingo, but at least, getting started and settling down will make the change a little easier. 

Soon, you’ll be making new friends and enjoying life as you were meant to in your new, fabulous home. 

Over to you.

Thanks for reading! 

Did you enjoy this article? 

Have you used Angloinfo in the past? 

How did you find their services? 

Please leave a comment below. 

I’d love to hear from you!

 

Last modified onThursday, 03 November 2016 17:23
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