Planning to attend or host an event is a lot of work, and it may not seem worth the effort. You’ve got a lot going on with your blog, your social media, and all of the many marketing efforts that help build your business or community.
Events, though, are one of the few ways you really get personal with your customers or community members.
This does two things:
Your clients see you as a human being. So events are an amazing way to connect with them.
Your clients get to meet and chat with others like them. For these ones, events are like a reward for a great community.
When was the last time you hosted an event for your community, business partners or potential clients? When was the last time you attended a Twitter chat? A webinar? When was the last time you appeared on Periscope? When was the last time you sent an email to a random person in your community?
Was that last year? Last month? Last week? Yesterday? What was the story behind your event? What is the theme ? Did you host it? Did you participate as an attendee or a sponsor? How many people attended? Did you measure the success of that event? What were the Key performance Indicators of the success/failure of that event?
We want to talk about events as a marketing tool that’s helped us spread the word around for our brand and but also to promote our products.
This is the first part of our event marketing strategy workshops. It’ll focus on everything we’ve tried and learned concerning online events.
Don’t miss out on the Second part of these workshops that’ll focus on offline event marketing strategy.