Social media specialist, are responsible for content creation, media platform metrics, responding to comments, and making sure the audience and customer base is kept engaged. Platforms such as Instagram, Facebook, Youtube, Twitter and TikTok, forgive me if I cannot exhaust the list here.
Unless you are technophobic, you are thoroughly aware of the impact social media has on our social lives, economic empowerment, political awareness, and technological advancement. The influential corporations and celebrities who have made sure we are entertained and that their brand is always on our lips have made good use of social media specialists.
TO BECOME A SOCIAL MEDIA SPECIALIST YOU NEED TO:
- GET A BACHELOR’S DEGREE
You will need a degree in one of the following fields: A bachelor’s degree in journalism, public relations, and communication, business administration. If this is something that you want to be a source of your income, investing in one of these courses will give you a head start in getting there. Being certified by a university as social media specialist gives you an advantage over anybody who doesn’t have one because as these positions are advertised by high-end companies, they have a list of requirements and a bachelor’s degree is definitely top of the list.
- VOLUNTEER AS AN INTERN
We live in a world where without experience it will be hard for someone to land a well-paying job. Apply for an internship in various companies, the busy ones or send your resume to one of the most influential celebrities and apply to be an intern. Some are merciful enough to pay you others not so but don’t forget that the most important reason you sought the internship was to gain experience and we all start from somewhere. Right?
From there as you gain experience doors for lucrative employment begin opening.
- GET CERTIFIED
Microsoft has courses that can certify you to become a social media specialist, but these are added skills, certification from Microsoft Office Specialist master certification (MOS) of course at a fee which is small compared to the skills you are exposed to. In the job market nowadays, no matter how good your bachelor’s degree is if you are not certified by a professional body or skill your chances of scooping a good opportunity are as slim as they come.
Also, check out Google Data Analytics Professional certificates, and build your skills upward to stay ahead in the game.
- BUILD A SOCIAL MEDIA PORTFOLIO
All the above guidelines bring you to this most important part, PORTFOLIO. Its important that you market yourself. It begins with a nice-professional cover picture. Create a description of who you are and what you can do. If you have a website it’s important to give out your link so that people can be able to browse and see what you’ve been up to. Be specific about the kind of services you offer and try not to be vague. On that page include your current address and contact number.
- BE AWARE OF UPCOMING SOCIAL MEDIA TRENDS
The wants and preferences of customers keep changing. They move so quickly that what was trending by last night is overtaken by something else in the early morning hours. You need to be flexible and remember that your long-term strategy might be forced to be dynamic with the changing wave. Be aware of the change in trends and be willing to include them in your portfolio. Rigidity is the worst enemy of social media. Do a lot of research and be willing to incorporate the relevant changes into your portfolio.
- BE CREATIVE
Being a social media specialist requires you to be authentic with your ideas and at the same time retain a high degree of engagement from your target audience. Be consistent with your update rate and strive to keep the audience engaged and interested, by being humorous in a good way, if you can think spontaneously you should be pursuing this niche. Remember there is nothing as heartbreaking as a fan base saying “I wish they’d be more original in their content.”
Let the content that you present to people be buzzworthy.
- POSSES GOOD COMMUNICATION SKILLS
The sole purpose of being a social media guru is to pass a message and information. You have to have excellent communication skills whether verbal that is through videos or audio, or nonverbally, that is getting behind a keyboard and relaying a message. Be clear to the point and let it be known what you want to communicate. Avoid clichés and vagueness and repetitive slogans, they make you look bad and unfit to run anybody’s social media account.
To be a good communicator sometimes all you have to do is listen to what the comments are saying, by doing that you will be able to work towards customer satisfaction.
In conclusion, being a social media specialist is one of the jobs that is going to last in the foreseeable future. Advancement in technology makes it a sure career opportunity where if you poses the above-said skills, you are on your way to having a great source of income and a very interesting one. As Paulo Coelho said, “there is only one thing that makes a dream impossible to achieve: the fear of failure.” Go and claim your dream to become the best social media specialist.
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