How to Pivot Your Freelance Career for More Success in 2022

How to Pivot Your Freelance Career for More Success in 2022

While working as a freelancer as an expat in Paris, you will experience the highs and lows any other business would. You may find your business stuck on a plateau and making very little progress. You can get through this stage! All you need is a pivot.

A simple pivot can be a useful tool for your freelance career in France. 

What Does it Mean to Pivot Your Freelance Career or Business?

Before we get into the “how,” let’s make sure we’re all on the same page when referring to a “pivot” in your business.

A pivot is a slight change in your business’s goals or direction. This can mean a change in procedures, overall goals, offerings, or other things. 

This change does not mean throwing away progress so far. Instead, it means making small to medium adjustments to your course towards success.

Change can be daunting, as you probably already know.

However, similarly to how your move to a new country as an expat had brought benefits along with challenges, a change in your business will also come with benefits.

Does your Freelance Career Need a Pivot?

Before deciding whether your business could benefit from a pivot, there are a few things to consider.

If any of the following apply to your business, you may want to consider a pivot: 

  • You’re burned out and can’t imagine continuing to put in the effort for the rest of your career.
  • Your revenue has plateaued and you can’t seem to make any more money year over year.
  • You’ve had the same painful clients for years and can’t find new ones.
  • You’re tired of doing the same work, offering the same services, and tackling the same problems you have for years.

4 Ways to Pivot Your Freelance Career

There are lots of small, pivoting changes you can make to improve your trajectory and find more satisfaction in your freelance career.

1. Raise Your Rates

If your revenue is stagnant, consider exploring your rates and possibly raising them. To start, you have to understand your worth which can lead to having more confidence in higher pricing.

2. Offer New Services

If you’re tired of doing the same thing every day, try expanding your service offering. New services not only rejuvenate you as a freelancer but also give you an excuse to reach out to your previous clients to pitch them new services.

3. Upsell with Each Order

You’d be amazed how much new work and increased revenue can come just from a simple upsell in your freelance sales process. Offer upsells at every stage of your client journey, and you’ll see a real impact.

4. Scale Your Services

Finally, nothing can get you out of a rut quicker than growing from a freelancer to a full-fledged agency. Build processes and systems to automatically generate leads and onboard clients at a scale you’ve never experienced before. Here are more ways to scale your freelance business.

Setting Goals to Find the Perfect Pivot

If you’re still unsure where to start with your freelance career pivot, we recommend identifying a few goals you want to achieve in the next 12 months.

For example, if you have the goal to build more free time into your schedule, perhaps shifting your freelance career into “scaling up” mode isn’t the best option right now.

If your goal is to bring in more revenue and build more stability, you may consider moving toward building an agency model instead of being a solo freelancer. The secret to a good pivot is knowing where you’re going currently and pivoting toward where you want to end up.

Getting Started on Your Freelance Career Pivot

Finding the right way to pivot isn’t just a great way to increase your profit margins, it’s also a great way to unlock new energy in your freelance career, making your work more enjoyable every day.

So whether this coming year has a big or a series of small pivots in store for your freelance business, remember to always examine yourself and your freelance career and strive to improve whenever possible.

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Author Since: 04/11/2021