Over the past several years, LinkedIn’s userbase has continued to grow. LinkedIn has grown from 500 million users in 2018 to almost 800 million in 2022.
Businesses and entrepreneurs (no matter their location) can use the platform to grow their brands and make meaningful connections with other businesses and potential clients.
1. Optimize your company profile and connect with people
If you haven’t spent time perfecting your LinkedIn profile, now is your chance. Make sure you’ve included essential details about your company’s projects and services. Put more emphasis on the headline and summary to ensure that it’s compelling, engaging, interesting, and professional. Furthermore, optimize it for more B2B and B2C lead generation.
Additionally, LinkedIn offers an option to list language skills in your profile. If you are fluent in French, this would be a great opportunity to note that to optimize yourself for the French market.
Within no time, you will start getting those “Someone has viewed your profile” notifications. Don’t just view their profile back. Instead, track the individuals who viewed your business’s profile. If they are an ideal prospect, invite them to connect. An individual who views your company profile is most likely finding out more about your brand. There could be a chance they are also interested in your products or services.
2. Post valuable content on LinkedIn Publisher
You can use LinkedIn Publisher to publish blog posts that users can engage with and share. With more shares of your blogs, the higher the impact it has on growing your brand. The post can also get prospects interested in your products, triggering an open door for more partnerships. Posting content tailored to your location in France can also help draw local customers.
Make it a habit to publish content on LinkedIn consistently — but remember quality is key. It can build a community of loyal followers who admire your brand. Through them, you have ambassadors who can create a good reputation out there about your business. When users see the value and insights in your content, it gives them the conviction to check out more about your company. It’s one of the most straightforward and subtle ways of promoting your brand on LinkedIn without being pushy.
LinkedIn can be a goldmine in attracting new clients and growing your brand, but correct execution is critical.
3. Follow other companies
Don’t forget to follow other businesses within your industry, including those you have partnered with and those who can be potential partners. This way, you have a chance to learn about them and what they offer. Still, don’t limit yourself from poking around as it might be an eye-opener to some techniques other companies use to get more leads. Also, the more you position yourself out there, the higher your chances of getting more returns.
You may want to focus on other French companies or Paris-based businesses to get a better understanding of potential local partners.
4. Join LinkedIn groups where your target clients gather
The right groups can be a very powerful tool in growing your brand. By using advanced search, you can locate practitioners within your sector and your firm. Group conversations can give you vital insights into your industry. You can also learn about emerging industry pains and the options you can use to solve these issues.
While in the group, learn about the rules to know if content sharing is allowed. If so, create your credibility by sharing relevant content that captures potential prospects. It can include links to articles about your brand, relevant blog posts, event notices for webinars, and posts that quote your business. However, make sure the materials you post are a helpful source and avoid dominating the conversation.
5. Ask your employees to post your business’s content
In most cases, entrepreneurs search for powerful brand advocates who can share their brand case studies and blogs. Yet, you can also do it through your employees. Research shows that about 50% of employees are already posting on social media platforms about their employers. Ask them to post blog content and other pieces relating to your brand to generate more traffic and leads. In fact, some organizations allow their marketers to pick company-approved content that their employees can share on LinkedIn. LinkedIn can be a goldmine in attracting new clients and growing your brand, but correct execution is critical. Take your time to create your LinkedIn strategy, get clear about how you can offer prospective clients value first — then implement like crazy!